Explained: Marriott Hotel Brands—Luxury Brands
Marriott International is one of the world's leading hospitality companies, and its portfolio includes some of the most luxurious hotels and resorts around. From St. Regis to The Ritz-Carlton, EDITION, The Luxury Collection, W Hotels, and JW Marriott, each brand has its own unique identity that caters to a specific target audience. Whether you're looking for old-school luxury or modern sophistication, there's something in this collection for everyone. Let's take a closer look at these six Marriott brands and explore what they have to offer guests from all walks of life.
St. Regis
The St. Regis brand stands out as the epitome of old-school luxury, offering guests a truly exclusive experience. From its signature Butler Service to its world-class amenities, St. Regis offers a level of quality and sophistication that sets it apart from other Marriott brands. Boasting some of the most sought-after locations around the world, St. Regis is the ideal choice for travelers looking to indulge themselves in luxury truly.
From the moment I stepped through the doors of The St. Regis Toronto, I was treated to unparalleled luxury and hospitality that stayed with me until my departure.
The Ritz-Carlton & Ritz-Carlton Reserve
The Ritz-Carlton stands out as one of the most iconic names in hospitality and offers guests a classic experience that embodies elegance and sophistication. The Ritz-Carlton's Club Level experience is the pinnacle of luxury, featuring five daily food and beverage services. These include breakfast, lunch, afternoon tea, evening hors d'oeuvres, and desserts. Guests can also enjoy complimentary snacks and non-alcoholic beverages throughout the day. While Club Level service and breakfast are not complimentary with status (but you can bypass it when booked through Marriott STARS or Marriott Luminous), they are worth the extra investment to experience the ultimate in luxurious comfort and convenience.
The Ritz-Carlton New Orleans stands as a shining example of hospitality, occupying an entire city block and offering unparalleled service.
EDITION
The EDITION brand at Marriott was created by the legendary hotelier Ian Schrager and is renowned for its unique style and unparalleled level of service. Offering an intimate, personal experience, EDITION hotels are integrated into their surroundings and provide guests with a one-of-a-kind stay. The brand's collaboration with Le Labo boasts a pleasant fragrance as you approach EDITION hotels, and its warm interior will make you feel at home. Though the footprint of the brand is minimal at the moment, it is growing fast, and every element of EDITION is designed to create an experience like no other.
The Barcelona EDITION embodied a delightful blend of comfort and intimacy, creating an inviting atmosphere for guests to enjoy.
BVLGARI Luxury Hotels & Resorts
Bvlgari Hotels & Resorts delivers an unmatched combination of luxury and style to carefully selected major cities and destinations around the world. As the destination for timeless glamour inherited from Rome’s own jeweler, a stay with Bvlgari promises spectacular views that are sure to captivate even the most discerning traveler. Though it is more exclusive than the EDITION brand, BVLGARI hotels aren’t technically under the Marriott Bonvoy umbrella. This means you can’t earn or redeem Marriott Bonvoy points, and Marriott Bonvoy's elite status won’t be recognized at BVLGARI hotels. You can only book BVLGARI properties on Marriott’s website. Similar to The Ritz-Carlton hotels, the only way to get your status recognized would be to book through Marriott STARS or Marriott Luminous.
BVLGARI Dubai is a must-see destination for any traveler who desires luxury and sophistication, and it is definitely on my list. Photo credit: Marriott.
The Luxury Collection
The Luxury Collection hotel brand pays homage to local cultures and destinations around the world. Featuring some of the most lavish properties from across the globe, The Luxury Collection offers guests a truly unique experience that features exceptional amenities and superlative service. Whether you're looking for a romantic getaway or an adventure of a lifetime, The Luxury Collection's collection of iconic hotels ensures that guests can experience something extraordinary.
Josun Palace, a Luxury Collection Hotel distinguished itself with an opulent indoor swimming pool—the epitome of lavish indulgence.
W Hotels
W is known for its dark and clubby lobby, which is called The Living Room, and you will feel as if you have been transported to a live DJ party. W Hotels attract younger audiences for its fun and eclectic atmosphere, but the brand has been evolving to be more inclusive for other audiences. The brand is synonymous with rooftop pool parties and disco balls, which may not be your cup of tea if you want something more mature or refined.
W Austin offered a vibrant and energetic atmosphere, enticing young adults from around the city with its lively vibe.
JW Marriott
JW Marriott is a luxury hotel chain that has been providing exceptional hospitality for over 90 years. With over 80 properties located in major cities and exotic destinations around the globe, JW Marriott offers guests an experience like no other. Guests can enjoy upscale accommodations and great lounges at relatively affordable costs, making it a great choice for upscale business travelers looking for a comfortable stay. JW Marriott is often one of the more approachable luxury brands under the Marriott portfolio.
Being able to see the majestic sight of Dongdaemun from my room at JW Marriott Dongdaemun Square Seoul was a captivating experience that enabled me to fully appreciate Seoul's cultural richness.
Summary
When it comes to luxury hotel experiences, the Marriott portfolio offers something for everyone. With St. Regis offering an exclusive and sophisticated experience, The Ritz-Carlton providing classic elegance and world-class amenities, The Luxury Collection featuring unique local cultures and destinations, W Hotels providing a fun and vibrant atmosphere, and JW Marriott offering an upscale stay at relatively affordable costs, Marriott is sure to have something for everyone seeking a luxurious and memorable experience. Whether you're looking for a romantic getaway or an adventure of a lifetime, Marriott's collection of iconic hotels ensures that guests can experience something extraordinary.
